Back in the day, pickens were slim Down Under when it came to streaming TV over the internet. While Netflix and other services had been making big waves in the US for several years, there weren’t any type of similar services available in Australia. Or so many thought. Quickflix, a mail-order DVD rental company
, had seen the effect Netflix was having on the US market and decided to move into streaming themselves – years before streaming became the thing everyone was doing.
They weren’t alone, either. Telstra’s Bigpond Movies service also started streaming movie rentals and purchases. Of course, the likes of Apple’s iTunes and Google Play were early starters as well. But the real precursor to the overwhelming take-up of TV streaming in Australia came from an unlikely source – the ABC. Their iView service launched way back in 2008 and quickly became part of the way ABC viewers watched TV – streaming episodes on their desktop PC, on their phones and, later, on their TVs. The huge popularity of iView was a sign of things to come.