Almost every communications company will go to great lengths to try and get you to become a customer – you’ve probably seen many tempting offers from Telstra and others for plans with great prices and tempting freebies for new customers only. But increasingly, as well as attracting new customers, companies are keen to hang onto the ones they’ve got. After all, some of their most dependable income stems from their loyal customers, so it makes sense to keep them happy to make sure they’re not tempted by an offer to switch to a new provider.
Telstra has long had a basic loyalty program operating quietly in the background. Known as “Telstra Thanks”, it offered things like discounted movie tickets, priority ticket sales for concerts and even regular free rentals on the former Bigpond Movies. But while those little perks were appreciated by many customers, Telstra Thanks didn’t do anything to reward those who spend more with the company. That’s all changed with the new loyalty scheme – Telstra Plus.
What Makes Telstra Plus Different?
The main difference with Telstra Plus is that it’s structured more like a credit card rewards program than a simple perks offering like Telstra Thanks. At the moment, joining Telstra Plus is open to anyone with a personal Telstra service – mobile phone, home phone, broadband or any combination of those; business customers can’t join at the moment, but Telstra says the scheme will expand to cover small and medium business account holders in the future.
You can sign up for Telstra Plus simply by logging into your Telstra account on Telstra’s web site or using the Telstra 24×7 app on your phone or tablet. Follow the prompts to enrol your account in Telstra Plus, and from that moment on you’ll be earning rewards points on every dollar you spend on a Telstra product.
And that’s where the big difference comes in – because depending on how much you spend over the course of a year of your membership, you can be promoted to higher membership tiers – Silver and Gold – which come with some very desirable extra rewards.
How Do You Earn Telstra Plus Points?
You’ll get 10 points added to your account for every dollar you spend with Telstra on eligible services. That means whenever you pay your monthly bill for Telstra services, pay for a mobile phone or other device in monthly instalments, or recharge a Telstra prepaid service, you’ll get points equivalent to 10 times the dollar amount you spent – so, for example, paying a $95 mobile bill will get you 950 points.
There are a few exceptions – the main one being that outright purchases don’t give you points. So if you decide to pay for your next mobile phone outright instead of getting one as part of a plan, the money you spend on that phone won’t generate any Telstra Plus points.
Membership Tiers and Their Benefits
Telstra Plus has three membership tiers – Member, Silver and Gold. As you might expect, the tier you’re on is based on how much you spend over the course of each year of your membership. All new members are automatically on the Member tier, with Silver status awarded to those who spend between $1500 and $3000 in a year – about $125 to $250 a month. If you’re on a generous mobile plan and are paying your phone off in monthly instalments, you’ll almost certainly qualify for Silver. For those spending above $3000 in a year – or $250/month and up – Gold status is awarded.
Note that the tier benefits are in addition to any perks that come with your Telstra plan (for example, free AFL/NRL streaming or free access to Apple Music).
Member Tier Benefits
Everyone on the Member tier gets access to a terrific set of perks that include discounted movie tickets – only $12.50 in many cases – with free popcorn and drink upgrades at the cinema. There’s discounted sports tickets (AFL, NRL, Netball and A-League) as well as special pre-sales on selected events. For music fans, priority pre-sale tickets are on offer to a huge range of upcoming concerts by major international acts and Australia’s hottest artists, while fans of the fine arts can get exclusive pre-sale tickets and special prices for shows, performances and art galleries. There are also chances to win specially designed experiences that money can’t buy – these are always something really special, with entry into a draw offered from time to time.
Silver Tier Benefits
For those that qualify for the Silver tier, all the Member benefits are there as well as a few very special perks. You get three months’ access to Stan, completely free – an offer that can be activated on existing Stan accounts as well as new ones. And there’s one month’s free Kayo Sports membership on offer as well, redeemable whenever you’re feeling the need to take in some sport with the streaming service taking Australia by storm. And finally, there’s a one-off use of Telstra’s VIP tech support, even if you need support for non-Telstra devices.
Gold Tier Benefits
The top Telstra Plus tier offers everything in the lower tiers but takes the top benefits up a notch, with a full six months of Stan completely free, and three months of Kayo Sports. That represents a considerable amount of money saved just on those two services, and you also get 24/7 tech support from Telstra Platinum included, for all your services and devices.
What Can You Spend Points On?
Of course, there’s no point in having points without things to spend them on, and the Telstra Plus rewards store covers a huge range of very desirable devices – smart watches, tablets, phones, broadband devices, headphones and more, with products from Apple, Google and Samsung featuring heavily. Combined with the perks you get from membership, the range of high-quality points rewards makes Telstra Plus well worth signing up for.
Perks for All Telstra Customers
Regardless of which Telstra Plus membership tier you’re on, you still get access to the perks that come included with your Telstra plan as well. When it comes to extra perks on mobile plans, Telstra has long had some of the most generous in the business, with all mobile plans including:
Free Sports Streaming
Year-long access to live streaming and the official apps for AFL, AFLW, NRL, Netball and Hyundai A-League, with all streaming data-free – watch as much as you like without affecting your monthly data allowance.
Free Wi-Fi Access
Free access to over one million Telstra Air wi-fi hotspots throughout Australia from your mobile, as well as over 19 million Fon wi-fi hotspots around the world.
Data-free Music Streaming
Stream music from Apple Music on your mobile completely data-free.
Seniors, Pensioners and Students Save Money
One very real advantage of being a Telstra Plus member is the amount of money you can save, no matter which tier you’re on. The $12.50 movie tickets that are available to all Telstra Plus members are cheaper than discounts offered by cinemas for students and seniors, for example, and on the higher tiers the inclusion of Telstra Platinum premium technical support can be a valuable lifeline. Because Telstra Plus is a completely free bonus with no membership fees, it’s worth signing up for it as soon as possible when you have a Telstra plan or bundle, to make sure you’re maximising the extra value you receive.
Is Telstra Plus Worth it?
If you’re already a Telstra customer – or are about to sign up for one or more of their services – you should get yourself signed up for Telstra Plus as soon as possible. With some very useful perks on offer for every single member, valuable freebies for higher membership tiers and loyalty rewards that are actually useful, it’s a great way to make the most of the money you spend with Telstra. And one more nice thing about Telstra Plus: there’s no membership fee of any kind. If you like the idea of being rewarded for being a loyal customer, it’s very much worth it.