It’s not very often that you get an even better deal on an already discounted package, but that’s what happened with Foxtel Senior’s Card program after the launch of the ‘Entertainment Pack’, a move that lowered their entry-level subscription price by half!
As a result of this lower-cost package being made available, Foxtel decided to discontinue the Senior’s Card program – but rather than just leave it at that, let’s do a side-by-side comparison to see how they would have stacked up.
Let’s start with cost – after all, the Senior’s Card package was designed to offer senior members quality programming at an affordable rate, and for many it accomplished that.
Base monthly cost of Senior’s Card package: $39.00
Base monthly cost of the ‘Entertainment Pack’: $29.00
Channels on Offer
Channels offered by base Senior’s Card package: 22
Channels offered by base ‘Entertainment Pack’: 45
Once again it looks like the ‘Entertainment Pack’ is the clear winner, but does it offer senior members the kind of programming they prefer?
The standard Seniors package included four news channels, two sports channels, six channels of the documentary variety and ten channels that fell under the entertainment category. So a fair question may be, how many of these are included in the forty-five channel ‘Entertainment Pack’?
News: No change, you get the same four News Channels and several more.
Sports: Again, no change as you get the same two Sports channels plus TVN and Euro Sports.
Entertainment: Six of the ten channels that were included in the Senior’s package are part of the Entertainment Pack, a pretty fair trade-off all things considered.
Documentary: Two of the six channels that were part of the Senior’s package are also in the Entertainment Pack, and those two are the Discovery Channel and National Geographic Channel.
Will the lack of Documentary channels be a bit disappointing for some? Perhaps, but if you’re a huge fan of the History Channel, Studio, Bio or BBC Knowledge you may take comfort in knowing you can grab these and more by adding their ‘Docos’ package for an additional $10 a month.
That sounds fair, but is the Entertainment Pack here to stay, or just a short-term promotional offer?
Short Term Sale or Long Term Solution?
After a couple of years, it’s clear that it’s not a sale – it’s a commitment. At launch, Foxtel’s Executive Director, Ed Smith, said in a PR release, “We believe life’s better when you’re brilliantly entertained, and we want more Australians to be able to share in the experience.”
It appears that Foxtel’s half-price deal, the Entertainment Package is designed to offer affordable high-quality entertainment to all Australians including Seniors Card members, and goes a long way to achieving that. Epic? Time will tell.