Australians have embraced video streaming as an entertainment platform, so Telstra decided to take advantage of our fondness for binge-watching. The telco partnered with US streaming device maker Roku to launch Telstra TV, a brand new streaming service designed specifically for Australians. In short, Telstra TV wants to become the go-to place for streaming TV, as it will offer users access to Presto, Netflix and Stan
in one place.
“Telstra TV will add to Telstra’s existing entertainment services, which include TBox and Foxtel from Telstra products. It will offer customers the three leading subscription video on demand services – Presto, Stan and Netflix (via the new service), alongside a selection of TV catch up services and the latest new release movies from BigPond Movies, Australia’s leading online movie rental store,” according to Telstra’s official statement.
Telstra TV will be available for purchase in September 2015, with more specifics around content and the streaming player available closer to launch. Pricing hasn’t been officially announced yet, but the telco is reportedly negotiating with Netflix, Presto and Stan to deliver a bundle price that will allow users to subscribe to all three services for less than $30/month; a price you have to admit would be hard to resist. As for the device, it will likely cost around $100.
There’s no word yet on whether Foxtel Play will be available. The Netflix and Presto apps will be ready in September, and Telstra TV will also offer streaming enthusiasts access to movie rentals from BigPond Movies and catch-up services. The telco hasn’t specified yet which channels will be featured, but it promised to release more details closer to the launch date. As for the Stan app, it will be up and running soon after the launch.
Telstra TV will replace the T-box, but the telco will continue to support the old devices. Presto will be unmetered for Telstra subscribers, but data fees will apply for Netflix and Stan. Details of other apps included in Roku devices overseas will be available closer to launch as well.