The advent of the NBN brought with it the promise of faster internet for millions of Australians. But unfortunately, plenty of us were left disappointed. This is because when millions of Australians actually made the shift, the infrastructure was unable to keep up with demand. This is where Aussie Broadband comes in. Their outlook is simple: Aussie Broadband offers the fastest internet currently available, with a promise not to be congested during peak periods. It’s a remarkably simple promise, but it is one that has underpinned Aussie’s success. They’ve now grown to become one of the country’s most trusted and reliable providers, all while continuing to invest to ensure they remain competitive in the future.
What’s in a name? At a time when telcos have adopted all kinds of different monikers, jingles and mascots to attract customer attention, Aussie Broadband has gone back to basics. Their name is as simple as their ethos. They are a 100 per cent Australian-owned company and they provide top-notch broadband to customers across our wide, brown land. In doing so, their efforts have not gone unnoticed. Aussie Broadband was recognised at the 2018 CommsDay Edison Award for being Australia’s Best Broadband Provider. A 2018 finalist in the Australian Service Excellence Awards, Aussie Broadband has also been named one of 2018’s ‘Coolest Companies’ by Anthill.
Then there’s the specs, which rank among the best of any provider in Australia. Their top speed is the fastest offered by any of the competition, while even their entry level speeds are quicker than others on the market. Then there’s the flexibility. Aussie Broadband’s plans are designed with the customer in mind. No longer do you have to accept one from a handful of rigid plans; you can pick and choose from a number of options to tailor the plan that’s right for you. Their service centre is open pretty much around the clock – including public holidays – while their entire workforce is local, which means your money stays in Australia.
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What makes Aussie Broadband unique: The need for speed
Plenty of telcos claim to the ‘best’ or the ‘fastest’, but few have the specs to back it up. Aussie Broadband on the other hand do actually offer the fastest possible broadband speeds. Aussie’s top speed of 250MBPS is the fastest on offer anywhere in Australia, while down the other end their plans actually start at 25MBPS – which is the medium speed offered by plenty of other providers. All but one of their plans are unlimited – so you won’t need to worry about hitting your limits with all that speed under the bonnet at your disposal.
Speed is one thing, but usability is another. Aussie Broadband is the only provider to offer a ‘congestion free’ NBN connection. This guarantee is important, because we tend to use the internet at the same time – which can lead to congestion and frustrating buffering as you and your neighbours effectively compete with each other. How does Aussie pursue this guarantee? Backing that promise is the Aussie Broadband Australia-wide fibre optic network. This has direct links from Aussie Broadband to each and every one of the 121 NBN connection points around the country. The only companies that can boast a similar level of direct NBN connection are the giant corporations, such as Telstra, Optus, etc. So while it was a huge undertaking – and a massive investment – from Aussie to set this up, they’ve now built a network to rival the big guns.
Not content with establishing one of Australia’s best networks, they’ve set about limiting access to their connection points during their growth process. When the capacity on any one of these points is close to getting ‘full’, they no longer connect new customers – meaning those already on the network will not have their speed impacted. During this time, Aussie Broadband works to build capacity, allowing for expansion which will not harm new or existing download speeds. This might harm their numbers in the short term, but for Aussie Broadband customers it means you’re guaranteed not to be overloaded even as the company becomes more popular.
Extra competition has brought specialisation to the telecommunications market. Like several other providers, Aussie Broadband’s focus on the NBN has meant that as of late last year, they no longer offer ADSL plans to new customers. They’ve also gotten out of the fixed phone game for new customers – although if you’re an existing Aussie Broadband customer with ADSL or fixed phone, they will continue to provide service. While this may be frustrating for Aussies who can’t connect to the NBN network – hopefully you’ll be NBN eligible soon – their shift in focus means things are looking even better for NBN users.
Broadband plans designed by you
Historically – and even in the present day – most Australian broadband users were presented with a pretty underwhelming set of options from most providers. And in the days before competition, we were basically told to ‘like it or lump it’. Now, thanks to providers like Aussie Broadband, those days are over. Aussie understand that plenty of Aussies don’t want to sign long contracts. Aussie also understand that loads of Aussies are tired of not having much of a choice when it comes to broadband.
Aussie has developed a bunch of ‘Build Your Own’ plans where you can pick and choose just what you need from your provider. If you’re building your own plan, you can choose from five data speeds – 25MBPS, 50MBPS, 100MBPS, 150MBPS and the whopping 250MBPS – so everyone from a moderate user to a family of out-and-out internet speedsters will have their needs catered for. You can design your download limit yourself, from 100GB to 500GB – and of course to unlimited.
Don’t have the time to build your own package? Then Aussie has a range of great value plans which they’ve designed themselves. Aussie’s pre-designed plans have four different levels: Starter, Everyday, Family and Power User. Starter is the only one of the four to have limited downloads, although the 100GB monthly limit will still be pretty suitable for the moderate user. The Starter and Everyday are both offered at a typical evening speed of 23MBPS and both come without a lock-in contract obligation. The Family (45MBPS) – which is their recommended plan – and the Power User (90MBPS) are both offered on a 24-month contract, but each comes with a free modem.
Bundles: Phone plans and Fetch TV
Then there’s bundling. For landline phone users, they’ve got three different phone plans – Casual, Everyday and Family. The Casual plan requires you to pay as you go for your calls, Everyday comes with free local and national calls – and the Family plan throws in mobile calls for free to boot.
While your super-fast broadband will give you access to a world of entertainment at your fingertips, Aussie Broadband recently partnered with Fetch TV to provide Broadband and entertainment bundles. Like their broadband plans, Aussie also offers Fetch TV on a ‘Build Your Own’ basis. Fetch TV combines free-to-air and subscription channels. With the Aussie Broadband and Fetch bundles, you can choose your specific bundle according to the categories of programs you like.
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Services and customer support
Aussie Broadband’s fully Australian-based sales team can be reached by phone on 1300 880 905. And while plenty of providers promise to be open all the time, Aussie is one of the few that actually delivers. Their Australia-based customer service is open from 8am to midnight seven days a week and all public holidays other than Christmas and Good Friday.
Aussie Broadband is Aussie in name and in nature. Their customer call centre – located in rural Victoria – is staffed by Aussies who understand the local telecommunications market and are expert at handling your questions. Save time and effort – and avoid frustration – by calling a customer service representative who is based in your own backyard.
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Awards and recognition
Aussie Broadband won best broadband provider at the 2018 Edison Awards. If you’re looking for a new internet provider, it doesn’t get much better than ‘the best’! They’ve also been named in the Top 100 Coolest Companies in Australia, as well as 2017 Business of the Year in the Gippsland Business Awards. With Aussie you’ll also be chatting to some of Australia’s most satisfied staff; they’re continually listed as one of the 100 Best Places to Work in Australia and ranked bronze in the 2018 Australian Equality Workplace Index.
Aussie Broadband: Fast, uninterrupted internet
Aussie Broadband is a lot of things, with the only exception being that they are not considered the ‘cheapest’ option. That said, their prices are very competitive – and their broadband is among the fastest and most reliable out there. Their promise not to overload their existing service points tells you that they’re committed to their customers, while their continued investment shows their ambition. And while their most popular plans are some of the most competitive in Australia, their tailored packages allow you to pick and choose just what you want from your provider.