Fox Sports and Seven Get AFL Rights Following Record $2.5bn Deal

Fox Sports and Seven Network have tied up the rights for the AFL from 2017 to the end of 2022 for a record breaking $2.508bn. Meanwhile, Telstra retains the digital rights for the sport.

“AFL fans know that Fox Footy provides superlative coverage of their game, with both great match coverage and informative and entertaining magazine shows that cover every aspect of the competition. This deal builds on the strong set of rights Fox Footy has today and ensures that the channel will be the only place where you can see every game of every round, including the final series (excluding the Grand Final), live for many years to come,” Foxtel CEO Richard Freudenstein said.


He added that Fox Footy will be able to be broadcast on all devices, which means that if you subscribe to Foxtel Play or use Foxtel Go you’ll now be able to watch all games on PCs and Macs as well as tablets, phones and games consoles.

“Our company has a long and highly valued relationship with the AFL, and has followed and reported on the game since its inception in 1858.  Aussie Rules continues to be a centrepiece in all our newspapers, Fox Footy, Fox Sport Australia and Foxtel. This deal secures and builds that relationship well into the future,” News Corp executive chairman Rupert Murdoch said.

The deal smashes all previous records for broadcast rights (the AFL netted $1.25 billion in 2011, a deal that expires at the end of next year) and follows the NRL tying up a five-year $950m deal with Nine Network just last week.

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