Woolworths Mobile Review: What you need to know about Woolies phone plans


Our Verdict

Woolworths Mobile

In a competitive environment, Woolworths Mobile's offerings aren't quite as competitive as some, and while they have the advantage

Overall 81%

Review was updated on 2nd October, 2019

Woolworths Mobile offers a mobile phone plan – either prepaid or via buying a new phone on a contract – that can also top up your supermarket rewards account with bonuses, or make recharging a prepaid service cheaper. The supermarket chain rarely does things by half measures – and that’s true of their mobile offerings.

Woolworths Mobile Review

Woolworths make signing up for a mobile plan highly efficient with a more organised distribution of calls & texts, data, and other features across all plans. Whether you need a new device, just need a SIM, or prefer prepaid for flexibility, you get the same amount of data and other inclusions in your chosen plan.

Typically, with other telcos, data amounts and other allowances are higher on the 12-month deals or you get greater value when you sign up for a phone plan. Month-to-month or prepaid plans usually get lower inclusions. Not Woolworths. The telco doesn’t deprive you of bigger data just because you don’t want to be locked in to a longer contract.

Woolworths Mobile Highlights

  • Data limits: from 3GB to 35GB (contract) and 3GB to 35GB (no contract)
  • Price categories: Budget (<$20) to medium (>$50)
  • Networks: Telstra 4G and 3G
  • Service management apps: Yes (iOS and Android phones and tablets)
  • Support: phone, email, website

What Makes Woolworths Unique?

Woolworths has simplified mobile plans categorised into three: phone, SIM-only, and prepaid. What makes Woolworths plans’ interestingly convenient is that no matter which type of plan you choose – phone, 12-month, or prepaid – you still get the same data allowance, call & text inclusions, features, and monthly plan fees.

Of course, phone plans will include additional costs to cover the device, but the plans themselves are similar to what 12-month and prepaid plans are offering. For example, you want to get the mid-tier $30/month plan. You will receive 10GB of data, unlimited standard national talk and text, 100GB data bank, and free 12-month subscription to Family Zone regardless of the kind of plan you’re in.

What are Woolworths Mobile’s Best Features?

  • Offers special discounts on smartphones & accessories
  • Prepaid, phone, and 12-month mobile plans available
  • Valuable rewards program for greater savings
  • Additional 10GB bonus every 3 months/recharges
  • 100GB data banking for storing unused data
  • Included 12-month Family Zone subscription
  • Add a handset to your plan from just $5/month
  • Zero bill shock on phone and prepaid plans

Woolworths Mobile Phone Plans

Flexi Mobile Plan Medium
  • Unlimited Calls & Text
  • 40GB Data
Min Cost - $960 + extra handset fee over 24 months

Flexi Mobile Plan Small
  • Unlimited Calls & Text
  • 12GB Data
Min Cost - $720 + extra handset fee over 24 months

Flexi Mobile Plan X-Small
  • Unlimited Calls & Text
  • 5GB Data
Min Cost - $480 + extra handset fee over 24 months

Does Woolworths offer SIM Only Plans?

As mentioned, inclusions in Woolworths’ SIM only plans are no different from those of phone and prepaid plans. Starting with 3GB of data at $20/month, you get unlimited standard national talk and text, 100GB data bank, and free 12-month subscription to Family Zone for managing screen time, internet, and social media.

The highest-tier plan at $50/month offers the same inclusions as the rest of the plans except that it delivers a higher 35GB data allowance. There’s also bonus data from 2GB up to 25GB per month depending on your chosen plan.

Woolworths Mobile SIM Only Plans

Sim Only Plan Extra Small
  • Unlimited Calls & Text
  • 5GB Data
  • Sim Only Plan
Min Cost - $240 over 12 months

Sim Only Plan Small
  • Unlimited Calls & Text
  • 12GB Data
  • Sim Only Plan
Min Cost - $360 over 12 months

Sim Only Plan Medium
  • Unlimited Calls & Text
  • 40GB Data
  • Sim Only Plan
Min Cost - $480 over 12 months

Does Woolworths offer Unlimited Calls and Texts?

For starters, all SIM-only plans, phone plans, and recharges come with unlimited calls to standard numbers in Australia. No free international calls are included. Pretty basic stuff for text messages here, with unlimited texting even on the cheapest prepaid plan (including unlimited MMS messages within Australia, too; international text and MMS is charged at 28/68c each respectively).

Woolworths Mobile Prepaid Plans

Pre-Paid Mobile Plan Medium
  • Unlimited Calls & Text
  • 45GB Data
  • Sim Only Plan
Min Cost - $40 over 1 month

Pre-Paid Mobile Plan Small
  • Unlimited Calls & Text
  • 38GB Data
  • Sim Only Plan
Min Cost - $30 over 1 month

Pre-Paid Mobile Plan Extra Small
  • Unlimited Calls & Text
  • 18GB Data
  • Sim Only Plan
Min Cost - $20 over 1 month

How much data do you get with Woolworths Mobile?

Being on Telstra’s 4G network is great news for data users – it’s fast and responsive – but the apparent limitation to the 700MHz frequency band has its consequences. For one thing, you won’t be able to take advantage of the super-fast downloads of LTE Advanced even if your phone supports it since that technology requires the use of frequency bands your Woolworths service can’t operate on. It’ll also leave you more susceptible to congestion at busy times, possibly falling back to the slower 3G network. On the plus side, the 700MHz band penetrates buildings especially well, meaning in-building coverage should be above par.

It’s worth mentioning that Woolworths doesn’t charge for extra data – nor do they let you go over your limit. If you hit your limit, your smartphone suddenly becomes isolated from the internet until you buy some bandwidth or top up! Moreover, all prepaid plans include 100GB data bank to roll over unused data allowance to the next recharge – great for storing up some extra data to use during longer trips or holidays.

Which Network does Woolworths Mobile use?

Woolworths is using – in their own words – “parts of” the Telstra 4G and 3G network. Now, any part of Telstra’s network is going to be great when it comes to coverage – it’s the highest quality mobile voice network in Australia. But it’s only when you dig around in the coverage maps that you notice the restrictions that are the likely reason for the “part of” disclaimer; 4G coverage in most areas is limited to the 700MHz band. That has more of an impact on data than voice – more about that below. But it also limits the number of active cells your phone can connect to; meaning that the coverage, while good, won’t be quite that of the branded Telstra product.

Woolworths Customer Service and Support

Have your questions answered and concerns are taken care of with Woolworth’s highly efficient customer service team. Call them at 1300 101 234, Monday to Friday from 9:00 AM to 7:00 PM AEST and Saturday and Sunday 10:00 AM to 4:00 PM AEST. You can also dial 1665 from your Woolworths mobile. Alternatively, you can contact their customer team via live chat.

woolworths mobile helpdesk

Woolworths will be happy to help you with

  • Technical support
  • Signing up
  • Managing your account
  • Plan details

Woolworths Mobile: The Pros and Cons

The Good

  • Prepaid plans have the same inclusions as postpaid ones
  • 100GB data bank included

The Gotchas

  • Highest-tier plan only offers 35GB per month
  • 4G coverage in most areas is limited to the 700MHz only

Summary: Familiar Value from Woolies Mobile

Woolworths named their offerings “Happy Family” mobile plans and for a good reason. They’re designed to keep every member of the family satisfied with unlimited plans that include decent data allowances at affordable costs. All you need to do is choose the amount that you need and which type of plan works for you. Enjoy the flexibility of prepaid plans, the convenience of signing up for 12 months, or you can even choose to add a new device to your phone plan.

Worthwhile Family Mobile Plans

Get everyone connected with Woolworths’ Happy Family Mobile Plans. Enjoy unlimited calls & texts, large data + bonuses with plans from $20/mth.