AFL, NRL in Talks with Digital Giants for Broadcasting Rights

As rumoured a while back, sporting giants are expanding their horizons when it comes to pursuing lucrative broadcasting deals. Both the AFL and NRL are reportedly meeting with Netflix, Fetch TV, and Google to talk about broadcasting rights.

Digital companies are joining the list of likely bidders for broadcast rights alongside free-to-air and pay-television networks. As current AFL rights with Seven, Foxtel and Telstra expire at the end of 2016 and NRL’s with Nine, FOX Sports, and Telstra in 2017, the two giants have reportedly met with Netflix, Google, and Fetch TV to negotiate new broadcasting deals.


According to Australian Financial Review, digital companies might not win rights to stream live matches, but they could potentially join with existing broadcasters and offer replays on-demand. How would you feel about that? Share your thoughts in the comments!


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