Brand kit · for press, partners and the team
The CompareTV brand
The logo, the play mark, the colours, the type and the voice behind Australia's guide to what to watch and where. Everything here is free to use when you write about CompareTV or link to us. One page, always current: bookmark it.
- Founded
- 2013
- Australian owned
- 100%
- Movie and TV show pages
- 37,000+
- Articles and guides
- 1,600+
- Streaming services tracked
- 19
- Free-to-air channels in the TV guide
- 23
Logo
One logo, two states
The play mark and the wordmark, always together and always in the same arrangement. Ink wordmark on light backgrounds, white on dark. The mark keeps its gradient on both. Use the files below as they are: never redraw or re-type them.
On light backgrounds
White, surface grey and pale photos. The default.
On dark backgrounds
Ink, deep colour and dark photos. The wordmark turns white; the mark stays the same.
Clear space
Keep at least half the height of the play mark clear on every side. Nothing else enters that space.
Minimum size
The full logo never goes below 24px high on screen or 8mm in print. Smaller than that, use the mark alone.
48px
32px
24px
mark, 16px+
Please don't
Stretch or squash it
Recolour any part
Rotate or tilt it
Add shadows, outlines or glows
Put it on a busy background
- Compare TV
Re-type the name next to the mark
Mark and icon
The play mark
The universal play symbol, folded like a ribbon: the moment you press play, after you have found where to watch. Pink to violet to teal on the arrow, flame to ember on the fold. It stands alone where the full logo will not fit: app icons, favicons, avatars.
Home Screen
CompareTV
Browser tab
Compare TV: Aussie Streaming…Shapes
Rounded for apps, a circle for social avatars, square for listings. Always on white.
Colour
Ink, white and a flash of mint
CompareTV is calm and readable first: ink and white do the work, mint marks the thing to click, and the mark's gradient is kept for the mark and the odd accent. Tap a colour to copy it.
Ink
rgb(12 12 12) · ink
Header, footer, headings and the wordmark on light backgrounds.
Mint
rgb(3 218 197) · mint
Calls to action, always with black text. The one colour that says click.
Mint dark
rgb(1 125 113) · mint-dark
Mint for text and links on white, so it passes WCAG AA.
White
rgb(255 255 255) · white
Content pages. Most of every page is white space.
Surface
rgb(246 247 248) · surface
Section bands and page heroes on light pages.
Body
rgb(52 58 64) · body
Body copy on white.
How much of a page each colour takes, roughly
A typical page, by area. Mint is a highlight, not a background.
The mark's colours
Sampled from the artwork. For the mark, illustrations and data accents, never behind body text.
Mark pink
rgb(224 33 138) · brand-pink
Mark violet
rgb(106 46 232) · brand-purple
Mark teal
rgb(12 198 198)
Mark flame
rgb(246 144 30)
Mark ember
rgb(153 0 0)
Contrast, measured
The pairs the site uses, with their WCAG 2 contrast ratio. Body text needs 4.5:1 (AA); large text 3:1.
- Ink on WhiteHeadings and body19.6:1AAA
- Body on WhiteParagraphs11.5:1AAA
- Black on MintButtons11.8:1AAA
- Mint dark on WhiteLinks and eyebrows5.0:1AA
- White on InkHeader and footer19.6:1AAA
- Mint on InkAccents on dark11.0:1AAA
Type
Figtree, everywhere
A friendly geometric sans, free on Google Fonts, that reads well on a phone at 16px and holds up big and bold in a headline. One family for everything on screen. The wordmark in the logo is artwork, not type: never set it in Figtree.
- Regular 400
- Medium 500
- Semibold 600
- Bold 700
- Extrabold 800
Display40px · 800
What to watch tonight
Page title28 to 40px · 700
Where to watch the cricket
Section20 to 24px · 700
New on streaming this week
Body16 to 17px · 400
Every movie and show, every service, every price, compared in one place.
Small14px · 500
Prices checked daily
Eyebrow12px · 700 · caps
Streaming guide
Interface
The pieces every page is built from
Pill buttons, soft cards and generous space. These are the live components, exactly as the site renders them.
Buttons
Mint is the main action, with black text. One mint button per view.
Chips
For filters and quick links. Ink when selected.
Card
Streaming guide
Where to watch every game of the summer
Read the guide
Rests on a soft shadow, lifts on hover.
Radius 12px
Posters, thumbnails
Radius 16px
Cards
Radius 24px
Panels
Radius Pill
Buttons, chips
Voice
A knowledgeable friend, not a salesperson
We write the way a friend who knows every streaming service would talk you through it: straight to the answer, in plain Australian English.
Answer first
Readers come with one question: what is it on, and what does it cost. The first line answers it.
Bluey streams on Disney+, and free on ABC iview.
In today's crowded streaming landscape, finding Bluey can be quite the challenge.
Australian, always
Australian prices in dollars, Australian catalogues, Australian channels, Sydney time unless a city is named. Australian spelling.
Your favourite shows, organised by colour-coded service.
Your favorite shows, organized by color-coded service.
Facts with a date
We check prices and catalogues every day and say when. A claim we cannot source does not go on the page.
Prices checked this morning. Plans change, so we show the date.
The cheapest prices anywhere, guaranteed!
Helpful, not hype
Plain words and honest advice, even when the honest answer is the free one. No exclamation marks, no dark patterns.
If you only watch the footy, the Basic plan is enough.
Don't miss out!!! Sign up NOW before it's too late.
House style
- Sentence case for headings and buttons.
- No em dashes or en dashes: use a colon, a comma or a new sentence.
- Numbers as digits, prices with the dollar sign and cents only when they matter ($9.99, $25).
- Service names as their owners write them: Netflix, Stan, BINGE, Kayo, Disney+, Prime Video, Paramount+.
- Free-to-air, not FTA. Streaming service, not OTT.
Name
CompareTV, one word
In writing, the name is one word with a capital C and a capital TV. The lowercase comparetv in the logo is artwork: it is never typed that way in a sentence.
Write
- CompareTV
- comparetv.com.au
- @CompareTVAU
Not
- Comparetv
- compareTV
- Compare-TV
- Compare Tv
- CTV
Link to us
Mention us? Link to us
Writing about streaming in Australia, a show we cover, or a service we compare? Copy a snippet. Link to the home page, or straight to the title, service or sport page your readers need.
Text link
<a href="https://www.comparetv.com.au/">CompareTV</a>
Logo, light pages
<a href="https://www.comparetv.com.au/"><img src="https://www.comparetv.com.au/brand/comparetv-logo-ink-540.png" alt="CompareTV" width="135" height="30"></a>
Logo, dark pages
<a href="https://www.comparetv.com.au/"><img src="https://www.comparetv.com.au/brand/comparetv-logo-dark-540.png" alt="CompareTV" width="135" height="30"></a>At a glance
CompareTV in numbers
- Founded
- 2013
- Australian owned
- 100%
- Movie and TV show pages
- 37,000+
- Articles and guides
- 1,600+
- Streaming services tracked
- 19
- Free-to-air channels in the TV guide
- 23
SmartCompany Smart50
Ranked 21st among Australia's fastest-growing small to medium businesses.
AFR Fast 100
One of the country's fastest-growing companies in tech and new media.
The story so far
2013
CompareTV starts
A comparison site for Australians choosing between pay TV, streaming and broadband.
2018
The first logotype
A lowercase wordmark in aquamarine and grey, with a double-line c and tv.
2021
The play mark
The gradient play symbol and today's wordmark, with tv set in bold. The logo you see on this page.
2026
The site, rebuilt
Every title, every channel and every live game, on a faster site built around the reader's own services.
Press
Boilerplate and contacts
Use either description as it is, or quote from it. Please keep the facts as written.
Short description
CompareTV is Australia's guide to what to watch and where to watch it: streaming, free-to-air TV and live sport, compared in one place.
Long description
CompareTV (comparetv.com.au) helps Australians decide what to watch and what to pay for. Founded in 2013 and 100% Australian owned, it compares streaming services, plans and prices, shows where every movie and TV show streams in Australia, and runs a free-to-air TV guide for every capital city and a guide to where to watch live sport. CompareTV is free to use and independent of any telco, bank or broadcaster.
Writing about CompareTV?
For interviews, data on Australian streaming, comment on prices and services, or anything this page does not answer, email us.
CompareTV is a trading name of Twenty Twenty Digital. The CompareTV name, logo and play mark are ours: you may use them to refer to CompareTV and link to us, not to suggest we endorse or partner with you.