It has been a good run, but Virgin Mobile will be phased out over the next two years. The decision to discontinue the brand appears finalized as its co-owner-turned-owner Optus is said to cut about 200 jobs nationwide. Meanwhile, Virgin Mobile customers will be moved onto the Optus network.
It’s the end of an age. According to reports, Optus will shut down 36 Virgin Mobile stores and will let go roughly 200 employees. As of Wednesday, however, the telco is said to have been in negotiation with the retail and corporate staff affected by this resolution.
“For Virgin Mobile employees, our policy is always to talk to those who may be impacted by these changes first,” a spokesperson for Optus said. Hence, reassignment of some employees to Optus stores is still being worked on. “Any potential options for redeployment within the wider Optus business will be discussed with affected individuals at that time,” he added.
What will happen to existing customers?
It’s not only the employees that will face major changes soon. Consequentially, Virgin Mobile’s current customers are likely to be in a position where they need to choose how to proceed. In the coming days, the company will begin reaching out to them about said changes and to discuss what their current mobile plan options could be.
How it all began.
Virgin Mobile has had its fair share of changes since its establishment in 2000 where it was a 50-50 joint venture between Optus and Virgin Mobile UK. The latter went on to increase its stake to around 75 per cent.
The Singapore Telecommunications-owned Optus then acquired its partner’s stake in 2006, enabling the company to explore and develop a wider range of products under the brand. This move is what paved the way for Virgin Mobile to market other products such as fixed line and internet.
After over a decade of providing solid mobile and internet services to Australians, the brand will finally cease to operate as Optus pulls the plug on its long-running mobile brand. Knowing that Optus is still one of Australia’s largest telco network, it’s safe to say that Virgin Mobile customers will be fully taken care of despite the impending corporate shake-up.
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