The move, which was originally announced in September, and is expected to take place within the next fortnight, will put TPG into direct competition with Foxtel and Fetch TV, which are currently the only providers in the PayTV market.
With an expected price of $15/month, TPG’s offering will significantly undercut Foxtel’s own half-price, entry-level, $25 entertainment package, and be roughly equivalent to Fetch TV’s basic subscription.
But this doesn’t mean that you’ll be able to access any Foxtel premium content. While TPG has not released a list of the channels it will be airing, compareTV understands that none of Foxtel’s fantastic sports channels will be included. Instead, it seems likely that new TPG customers will be given access to international entertainment channels such as ESPN news, and BBC UKTV.
TPG has been operating a free multicast IPTV service since 2007, with 15 news orientated channels such as Al Jazeera, Bloomberg TV, and France 24, but it has lacked the premium content needed to keep viewers entertained and coming back for more.
The launch of a full Pay TV service will allow the company to offer a full package of TV, broadband internet, and telephone landlines.
Unlike its current IPTV product, which is accessed via a PC, it is expected that the new TPG Pay TV service will use a set top box which will allow viewers to experience content on the big screen.
The news of TPG’s triple play comes less than a week after Foxtel launched its own broadband and home phone bundle – putting the two companies into direct competition on all three fronts.
But while TPGs cut price PayTV bundle may or may not win some Foxtel’s viewers over, Foxtel’s initial gambit in the phone and broadband arena is unlikely to woo many subscribers away from TPG, offering unlimited standard and national phone calls and 50GB of data for $65/month, versus TPG’s package of unlimited standard and national calls along with unlimited data for $69.99/month.