Meet Stan – The long awaited name of Streamco’s new TV On Demand Streaming service
The long awaited $100 million dollar Nine Entertainment and Fairfax video on demand streaming service has revealed its name, simply calling it Stan. The business has posted an expected launch date in February 2015. Rumours abound that it has made some aggressive content purchases and is set to be a big contender. Stan CEO Mike Sneesby has not revealed the actual go live date but has indicated a February 2015 deadline, we are hoping it goes live before then.
Featuring Breaking Bad and Better Call Saul
Stan has bought the rights to Sony Pictures Televisions hugely popular Breaking Bad drama and a new partner show yet to launch called ‘Better Call Saul’. We imagine this will be equally as popular as Breaking Bad is the writing and acting quality is the same as its older brother! Stan’s purchase of Better Call Saul, the prequel to Breaking Bad means it will be the only provider to have this highly anticipated piece of content, available just hours after the US. This move strategically blocks Netflix from purchasing the same content, smart move? We think so given the huge popularity of Breaking Bad. Its anticipated that almost 200,000 Aussies are watching the US version of Netflix via masked IP or VPN services and so if you are one of them you still get to see Breaking Bad.
Stan Launch Date
We anticipate Stan to be launching and acquiring customers in the run up to February next year. We have information that Stan will be a VOD streaming all in one service without numerous tiers and packages such as Foxtel one price of around $10/month with no contracts, ist will likely be a cross device service including tablets, smart TV’s and smartphones.
“Our competitors would be interested to know exactly when we are launching and exactly what our price will be but those are things we are going to keep under wraps today,” Sneesby said when launching Stan today. “We haven’t gone out to beat Netflix in the market.” “Netflix will clearly launch. There’s plenty of speculation around when that will be. They are an absolute trailblazer internationally and deserve the respect for the kind of business they are.”
Stan will have many thousands of hours of TV and movies, much of it exclusive according to Sneesby.
Stan The New Name
Stan is an unusual name but its easy to remember and the company believes it should likely have equal appeal for males and females. “We wanted a brand that would be locally owned by Aussies but would bring international content which is what we will be bringing to the platform,” Sneesby said. Stan is also using TV personality, actress and comic Rebel Wilson, in its TV ads that are currently in production. So get ready for Stan, we are excited to see how it stacks up against the likes of Presto, Quickflix and Foxtel Play. Should be one to watch in the coming months.
What do you think?