Australia Set to Experience Phenomenal Growth in IPTV Service Providers.
Per this report by Telsyte, Australia already has more than 300,000 IPTV subscribers, which is set to grow phenomenally. They had also forecast that by 2015, over a third of TV subscription services in Australia will be over broadband. That looks set to come true. Over the last few weeks, it’s been raining announcements in the Australian IPTV space, with almost every other large entertainment provider, and even major internet service providers, ramping up their IPTV focus.
TPG Telecom has roped in Foxtel to provide content for their foray into the IPTV space. While some speculate this may set them up as competitors (Foxtel already runs Foxtel Play – its IPTV service), Foxtel believes this is a great way to reach out to a larger subscriber base. Foxtel has also overhauled the pricing structure of it’s own offerings including Foxtel Play.
Telstra on its part had launched the Telstra T-Box with content from BigPond and Foxtel, however that seems to be in churn, with rumours of plans to scrap the T-Box. Instead Telstra is looking to ramp up its IPTV offering by acquiring Ooyala. With the Ooyala technology backing them, they plan to launch a fresh entertainment bundle and IPTV box.
M2 Telecommunications also recently launched their own IPTV services, Dodo TV, in collaboration with Fetch TV. In a move clearly meant to woo consumers, they are bundling Dodo TV free with their flagship unlimited standalone broadband plans.
All of this indicates how fast the IPTV space is heating up. This is good for consumers, because it brings more choice, more options, and hence more power to them. It remains to be seen how these players will differentiate themselves and win over subscribers. In short, it’s going to get messy, before it gets better.