Presto Offers 1 Month Free and Adds HBO Content to Woo Subscribers
Presto has announced new subscribers will get their first month free and that viewers can now watch Presto content on their mobile devices. The HBO hit shows Big Love, Hung, and Rome have also been added to Presto’s streaming catalog.
Shaun James, Presto director, is clear that he wants subscribers who use their free one month trial to stick around for months to come.
“We’ll continue to bring content to the service,” James stated. “We’ll continue to refresh the offering and alter the offering because this is about people coming back each week, each month and seeing new content in there.”
Big Love stars Bill Paxton, Jeanne Tripplehorn, Chloe Sevigny, and Ginnifer Goodwin and follows a Mormon polygamist family living in secret. Big Love was a hit with both audiences and critics and ran for five seasons. Hung is a comedy-drama starring Thomas Jane as a male prostitute which aired for three seasons. Rome aired on HBO for only two seasons despite its success with viewers and critics. Its cancellation was due in large part to the extreme expense of making the historical show about ancient Rome.
Presto’s James believes that viewers will embrace watching some of these new shows on their mobile devices as well as television screens. He stated, “Absolutely there’s a market (for streaming on mobile phones) and certainly customer feedback has indicated a desire to have smartphones as part of the device repertoire.”