Between March 24th and July 5th, customers who sign up for a mobile service or broadband plan over $60 will be treated to a six month subscription to Netflix. Subscribers to the $30 a month post-paid mobile broadband plan will also receive a six month free subscription. Three month subscriptions will be gifted to prepaid mobile customers.
Telstra is closely tied to Foxtel, which recently launched their own streaming service, Presto, with Seven Network. Clearly, Optus did not want to be left out in the cold without a streaming partner in the upcoming Australian streaming wars. Streaming services Presto and Stan have recently launched in Australia, while Netflix is set to launch on March 24.
Chief Executive of Optus, Allen Lew, believes the success of telecommunications companies relies on their ability to provide content and interact with their customers.
Lew told The Australian, “The world has moved beyond looking at speeds and handsets to actual content. We need to link to branded content whether they are globally branded or big Australian brands. The ability to bundle a content package with a globally known brand like Netflix will create significant differentiation for us and help win back our fans.”