It’s s a new form of entertainment that’s about to change the way we watch TV. Australian subscription television is going to offer the latest show and movies on demand.
For Nick Christiensen, deputy editor at mUmbrella,‘’It gives consumers the choice to watch their shows on their home tv or on their Ipad, on their computer..wherever they are, whenever they want’’.
TV provider Foxtel and channel 7 became today the latest companies to cash in, announcing a joint venture to draw in each others’ programming and launch a streaming video service Presto.
“Presto is an exciting service, it combines existing movies that we have on presto today and all exciting television content’’ said Bruce Meagher, Foxtel’s director of corporate affairs.
Presto will include HBO’s favourite TV shows like True Blood and Newsroom. ‘’It’s not going to replace television channels, but it gives people flexibility when they watch and it gives access to more content.’’
It comes just weeks after that Fairfax media and the Nine entertainment company confirmed they also joined forces to launch the streaming platform Stan. According to Stan CEO Mark Sneesby, the service signed a deal with CBS, which means viewers will have access to shows like Dexter, Californication, Nurse Jacky and The Good wives.
It’s not the only new players entering the market with the US platform Netflix who also confirmed plans to launch in Australia and New Zealand in March 2015 with great shows like House of cards and Orange is the new black.
Viewers will have to pay $9.99/month for Stan with no contract and the same expected for presto ($9.95/month). The basic package for foxtel will cost around $25/month on a 12 months contract (+ $150 for equipment and installation).
Stan, Presto and Netflix will all launch at the beginning of 2015. The question remains: Is this market big enough for 3 players?