Streaming Wars: Netflix Takes the Lead with Impressive Numbers
According to the first major consumer survey since Netflix launched in Australia at the end of March, more than a million Australians have access to the streaming service. That is more than ten times the number of subscribers of its nearest rival, Presto.
The survey was conducted by Roy Morgan Research and shows that 1.039m Australians now use Netflix. Presto takes second place with 97,000 users, followed by Stan, with 91,000. Next we have Quickflix with 43,000 users and Foxtel Play with 40,000 users. The survey covered a representative sample of 2,088 Australians aged 14 and over in order to estimate the numbers based on the entire population of the country.
Tim Martin, General Manager – Media, Roy Morgan Research, said: “Roy Morgan’s subscription TV data on Netflix and its local competitors reveals it’s so far been a one-sided battle. But our early research also shows that the war’s far from over, especially when it comes to Foxtel. Over 5 million Australians live in a household subscribed to Foxtel, whether directly or as bundled with other services through a telecommunications provider such as Telstra or Optus—and this currently includes around 300,000 Netflix subscribers. Are they adding Netflix, and planning to keep Foxtel too? Or were they holding on to Foxtel until Game of Throneswrapped up season five last week?”
He also pointed out that up to half of all subscribers to Stan, Quickflix or Presto are also subscribed to Netflix, which means that Australians may choose to subscribe to multiple streaming platforms in order to stay up-to-date with all their favourite shows.
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