There are a lot of factors Netflix considered before determining the pricing model for Australia. The biggest one? The country’s piracy rate. Since Australia has the highest rates of piracy per capita than anywhere else in the world, we pay less than a lot of other countries for Netflix subscriptions.
In Australia, a basic Netflix subscription costs $8.99. In comparison, Netflix starts at $10.25 in the US and $11.50 in the UK, when converted to AUD.
Pricing isn’t the only area where the country’s piracy rate affects Netflix. As a matter of fact, the streaming giant analyzes piracy figures to determine which shows would be successful in certain countries and make sure they deliver content the people actually want to watch. Bringing piracy down can be difficult, but beating it at its own game is certainly worth the try.