Netflix is Testing Ads, But It’s Nothing to Freak Out About


Reports revealed on Monday that Netflix is experimenting with showing advertisements at the beginning and end of streaming content for people watching on Xbox 360. The company responded to the reports though, saying that the streaming giant isn’t planning to test or implement third-party advertising anytime soon.

Reports on Monday suggested that Netflix is getting ready to enter the advertising game. The company is experimenting with advertisements that run both before and after users watch a video. However, the streaming giant is only pitching its own original programming to viewers, showing trailers for shows like Orange Is the New Black and House of Cards at the beginning and end of streaming content for people watching on Xbox 360. The news send some users in a frenzy, as one of the main appeals on Netflix is the lack of ads disrupting your binge-watch session.

Luckily, there’s no need to worry. A Netflix representative confirmed that third party ads won’t be implemented to the service anytime soon. “We are not planning to test or implement third-party advertising on the Netflix service. For some time, we’ve teased Netflix originals with short trailers after a member finishes watching a show. Some members in a limited test now are seeing teases before a show begins. We test hundreds of potential improvements to the service every year. Many never extend beyond that,” the company told Mashable.

Even if the trailers for Netflix’s original content will end up an integral part of the service, that’s a small price to pay for some truly quality television, don’t you agree? Plus, if this internal promotional program will be tailored to subscribers’ viewing preferences, we could end up discovering some cool new shows this way. Not too shabby.

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