CEO Reed Hastings recently confirmed that universal content is the company’s goal. However, this could only be possible by sealing ground-breaking international licensing deals, and we’re not quite there yet.
Wouldn’t it be nice if you didn’t have to use VPN to sneakily watch Friends on the US version of Netflix because it’s not available on the Australian one? Hopefully, there will be no more need for virtual private networks in the future. Or at least that’s what Reed Hastings, Netflix’s CEO, hopes.
“The basic solution is for Netflix to get global and have its content be the same all around the world so there’s no incentive to [use a VPN],” he explained. “Then we can work on the more important part which is piracy,” the CEO added.
Privacy is a big problem in Australia, as even Attorney General George Brandis called us “the worst offender of any country in the world when it comes to piracy.” Plus, even though Netflix took action against users that use circumvention tools like VPNs to access region restricted content, most blocks are likely to be ineffective.
Global content would mean ground-breaking international licensing deals, which are unlikely to be sealed anytime soon. But even though Netflix Global might a long way down the road to accomplishing their goal, we’re still rooting for them.