Netflix to Partner with Ten Network According to Reports


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The Australian has reported that Netflix is looking for a local network to partner with for its Australian launch in March 2015.

There reportedly are talks between Netflix and Ten Network which involves the two corporations joining together to fund new programs as well as joint marketing plans.

Netflix’s recent history with its US rivals may have laid the groundwork for the company searching for an Australian partner to help with their launch next month. Netflix is still the most popular subscription-based streaming service in the United States, but Amazon has been making a very successful push in the US with their subscription and fee-based streaming options.

As Australians have been flooded with recent subscription streaming options (Quickflix, Presto, and Stan) Netflix is entering an already crowded marketplace. If Netflix’s original content, such as Orange is the New Black, doesn’t lure in Australian audiences right away Netflix may have a hard time distinguishing themselves from their local competitors.

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