New Service Lets You Catch Up with The Kardashians
The streaming market in Australia has already been thriving after its first full year of operation, and this month a new offering is arriving to fill a gap in the current streaming services’ content – the reality TV genre.
Named hayu, it’s being brought to Australia by US television, cable and movies giant NBC Universal, which has assembled a library of around 3000 episodes to populate the service at launch, with plans to add fresh episodes as they air on television in the US, to the tune of 500 or more fresh episodes a year.
The full catalogue has yet to be revealed, but according to NBC Universal, at launch hayu will feature shows like Keeping Up with the Kardashians, Real Housewives, Top Chef, I Am Cait and their various spin-offs, alongside a wealth of other material the network has access to. Complete seasons will be available so that those who’ve missed earlier episodes can watch the entire series from the beginning. Social media features are also being integrated with the service to promote “water cooler” style sharing of clips and news about the shows on social media.
Pricing for hayu, which will be available via web browsers as well as smart TVs and phone/tablet apps, has been kept extremely low – for Australia, the service will cost only $5.99/month, with the usual free trial and no-contract subscription once the trial ends.
The exact launch date has not yet been finalised, but the company is targeting March – expect a firm launch date sooner rather than later.
In the US, NBC Universal has already launched a stand-alone comedy streaming service, and is expected to diversify its genre streaming offerings even further in the future. If hayu proves to be a success in Australia, it seems likely there’ll be more to follow.