NRL to Reach More Fans with New Broadcast Deal
The NRL announced that it has signed off on its next broadcast deal from 2018-2022, with some of the changes fast-tracked over the next two years. The new deal, worth $1.8 billion to the NRL, brings together Telstra, Nine and News Corp. Not to mention the fact that it’s 70 percent higher than the existing one.
According to the NRL, under the new package:
- Telstra Premiership matches will be held five days a week in 2016 – from Thursday to Monday inclusive – before reverting to four days a week (Thursday to Sunday) in 2017
- From 2017 the Monday night game will be moved to Friday at 6:00 pm
- Nine Network will telecast games live and free to air on Thursday and Friday nights and Sunday afternoon in 2016
- FOX SPORTS will show all eight games every weekend – including five exclusively. NRL Super Saturday, featuring three live games, will be retained by FOX SPORTS.
- The last five Saturday night games of each season will be telecast on free to air television in the build up to the Finals series
- From 2017 FOX SPORTS will run a dedicated Rugby League channel – giving the game more exposure than any time in the game’s history
- News Corp Australia will use its local media and newspaper resources to promote the game wherever it is played
- Telstra will remain the naming rights partner of the NRL and will telecast the game digitally on its mobile network as well as replays and highlights on its new Telstra TV platform in 2016.
Foxtel Chief Executive, Richard Freudenstein, welcomed the announcement of the multi-year deal that will see all games of rugby league live on FOX SPORTS from the 2016 season and ensure that for the next seven years five matches per round will only be broadcast on the Foxtel platform.
“Ensuring that all games are available live from next year is a great outcome, as it will mean that Foxtel customers can watch their team live, ad break free in brilliant HD every week,” he said.