Foxtel begin ad campaign for iQ3


Foxtel are set to release their new iQ3 set top box this coming February, and the new system has now seen its marketing campaign kicked off.

Leading cable and internet pay TV provider Foxtel are set to release their new iQ3 set top box this coming February, and the new system has now seen its marketing campaign kicked off.

Hot Chocolate’s ‘You Sexy Thing’ features in the first advertisement and the visual aspects and aesthetics of the good-looking device are played on, with the clip playing on the line: “making entertainment sexier”.

Ed Smith, Foxtel’s executive director of sales told website Mumbrella that the campaign is a teaser “heralding the upcoming launch”, despite being drawn into revealing the exact launch date.

“We haven’t released dates yet, we’ve just said coming February. So at the moment we’ve just got the teaser campaign running.” he added.

Speaking about the things which will set this box apart from the rest of the crowded market, Smith claimed it’s the first that Foxtel or Austar have created that has integrated internet television and free-to-air broadcast powers.

“With the integration of the Austar and Foxtel businesses we had two quite different paradigms. Foxtel boxes traditionally had cable or satellite signals and that was augmented by IP connection for on-demand viewing. It had no free-to-air tuners because often it was broadcast through cable or satellite.

“With the Austar boxes they had satellite tuners only because they did not operate in cable areas. They also had free-to-air tuners but they had no IP connectivity. This is the first box Austar or Foxtel have produced that actually integrates free-to-air broadcast. For people right across Australia they can use the box to record free-to-air broadcast, cable or satellite programming from Foxtel and have IP connectivity for on-demand and catchup programming,” he explained further.

More tuners than ever before and a terabyte of storage are both also included in the iQ3 device, allowing consumers to record three shows whilst watching a fourth.

“It has a bluetooth remote so you can have the box in the cupboard and control it, it doesn’t need to be line of sight. And also when you change channels, if you stumble across a program that you like the look of and it’s half way through, it’s got a start over functionality, you can push a button to start over.

“It’s next generation so you can watch what you want and when you want.”

Smith finished off his chat with the website by stating the “triple play” offering of bundled TV, internet and phone line subscriptions from Foxtel were “progressing well”.

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