According to Mumbrella, Fetch TV can now analyze the TV viewing habits of millions of Australians, with data about channel selections available on a one hour delay. “Given the size of our base and the breadth of our service offering, we now have the most comprehensive information on viewing behaviour on the main screen available in Australia,” Scott Lorson, Fetch TV CEO told Mumbrella.
Fetch TV is now able to measure real-time usage across live FTA and Subscription TV, recorded TV, the full suite of video-on-demand offerings, as well as YouTube, Media Centre and other apps. This will likely be of interest to many operating in the media industry, allowing them to find out more about their target audience. The data offered is compliant with privacy laws, but there is also information that the service isn’t allowed to release – like the consumption of SVOD service Netflix.
According to Fetch TV representatives cited by Mumbrella, the app will not be publicly available, but the service is currently brainstorming to find a way to make it available without “providing another source of yield pressure on advertising platforms.”