Dendy Direct Now Offering Offline Viewing Option


Dendy Direct is making great strides in Australia’s streaming wars. The online streaming arm of independent cinema chain Dendy just announced that its video on demand content is now available to stream to Google Chromecast. Plus, the service has a brand new Samsung TV app and, most importantly, its mobile apps have been updated to allow for offline playback.

Dendy Direct users now have the option to store purchased movies and TV shows for viewing on mobile devices offline. The announcement was made on Wednesday and easily sets Dendy Direct apart from streaming rivals like Netflix, Stan or Presto, putting it in direct competition with services like iTunes and Google Play.  Customers can now enjoy movie and TV content they own even when they are out of reach of Wi-Fi using the Dendy Direct iOS and Android apps.

Moreover, Dendy’s video on demand content is now available to stream to Google Chromecast devicesthrough the Dendy Direct iOS and Android mobile applications as well as Google Chrome on PC and Mac. If you’re not familiar with Google Chromecast, it’s a thumb-sized media streaming device that plugs into the HDMI port on TVs. Viewers can simply use an Android phone, tablet, iPhone®, iPad®, Mac or Windows PC to cast Dendy Direct’s selection of new release movies, fresh TV and quality library content directly to their television.

Last but not least, Dendy announced that the complete Dendy Direct experience is now available to download on selected Samsung Smart TVs. Dendy Direct customers can browse the store, transact and playback content straight from their compatible Samsung Smart TV right now and without the need for any other devices.

“On demand viewing habits continue to evolve, as does competition with services like Netflix entering the Australian market. Dendy is committed to meeting our customers’ needs and offering them an unparalleled experience; providing great content wherever and whenever they want to see it, across a wide range of platforms and devices, online and offline. As the first cinema chain in the Southern Hemisphere to launch a video on demand service, we’re very excited to be partnered with excellent brands such as Google Chromecast and Samsung,” Dendy CEO Greg Hughes said.

Dendy is also preparing a program of very aggressive campaigns to build its profile in the market. Suzanne Moody, Dendy Head of Digital, said: “Our ‘Dendy TV’ proposition is that every first episode is available to buy from 99c – every season, every series, every day. This is just the beginning; watch this space for more bold and exciting campaigns across rental and retail from Dendy Direct.”

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Last audited 28 August 2020

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