Can Australia Sustain Four Streaming Services?

Presto Streaming TV and Movies

As of next month Australians will have four subscription options for streaming film and television shows. But can all four services successfully co-exist? It depends on who you ask.

Stephen Langsford, Quickflix chief executive, recently told the Sydney Morning Herald, “It’s a little early to be talking about being taken out because the streaming game is really only at the beginning.” When asked if the current numbers of streaming subscribers in Australia was a cause for concern he responded, “The holy grail isn’t inner Melbourne or Sydney. It’s the people in the suburbs who have yet to discover streaming and that’s a big number.”

While Langsford is remaining upbeat, Quickfix is faced with mounting competition. Foxtel and Seven West Media launched Presto Entertainment in January shortly before Fairfax Media and Nine Entertainment launched Stan.

Quickfix, Presto, and Stan all provide a subscription-based streaming service for $10/month. The American streaming juggernaut Netflix will debut in Australia in March. Steve Allen, founder of Fusion Strategy, believes that four streaming services are just too many for Australians to support. He told AAP “With a 23-million population, it’s got no critical mass.”

The key to each streaming services’ survival may very well come down to how they differentiate themselves from their competition. Quickflix also offers subscribers the option to receive DVDs in the mail and is available on a variety of platforms including subscribers’ televisions, mobiles, and game consoles. Quickflix is also offering downloads of current film releases in addition to a catalog of older films and television shows.

Stan is also counting on offering current entertainment options to their customers as a way to draw customers. They are offering their subscribers the new Breaking Bad spin-off Better Call Saul which just premiered in the US on Jan 8th. All three current streaming services will have their work cut out for them when Netflix opens their streaming library to Australians in a few weeks.


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