OVO vs Woolworths: Ultimate Showdown of Cheap Phone Plans

The days of spending big on your monthly mobile phone bill are long behind us. Now, more and more incredible deals start to appear almost as frequently as new providers do. At the budget end of the market, customers have never had it so good. As long as you’ve got a mobile phone handset ready to go, you get to pick and choose from some incredible deals. OVO and Woolworth are both offering amazing plan, so read on to find out what’s available.

Very new to the mobile marketplace, OVO Mobile has been making waves – as much with its unusual extras as with its well-priced prepaid plans. And while supermarket giant Woolworths might be one of Australia’s largest companies, its entry into the mobile field as a provider is relatively recent. But you can bet that they’re tying their service in with their loyalty scheme. Which means big savings for their customers.

Which one of these providers has the best cheap phone plans, then – OVO or Woolworths? We investigate.


Quietly nudging their way into an already crowded market, OVO got attention right away. That’s mainly thanks to OVOPlay, the free service it gives away with any of its compact range of OVO mobile plans. It’s a specialised streaming service only accessible to OVO customers (who can view it on their mobile device or, if they prefer, in a desktop PC web browser).

OVOPlay has had a decided sporting focus since launch, boasting coverage of some very desirable motorsports (including 400 Thunder Professional Drag Racing Series, World Superbikes, Formula Drift, and even Australian gymnastics). More coverage will be added in the future. Customers can stream OVOPlay as much as they like without using up any of their precious data limit, too.

Extras aside, OVO is managing to kick goals with the mobile plans themselves. With five unlimited-call-and-text plans ranging from $14.95 to $49.95 per 30 days, there’s one thing to separate the plans from each other – the data allowance.

At the base level, $14.95 gets you 4GB of data. So this is a plan best suited for those who make voice calls and text and do a bit of surfing and streaming. Five dollars more, though, gets you the $19.95 8GB plan, followed by the $29.95 plan packing 20GB, and then the $34.95 plan with 50GB. If you’re an absolute data monster and need even more, the top $49.95 plan gives you a whopping 80GB to play with.

OVO does have a cheaper plan, by the way, but they are designed mainly for kids’ use. They come with parental supervision available in the form of a free subscription to the Family Zone service and very restrictive call and data limits with only 2GB and 500 minutes of national calls for only $9.95/month.

Moreover, the inclusion of international calls might seal the deal for some — OVO offers up to 1000 international minutes while Woolworths has since removed their included international calls in select plans/recharges.

Get Double the Data from OVO!

Score twice the data on all prepaid plans for the same price thanks to OVO’s FansFirst Promise. Get unlimited talk & text in Oz + data-free live streaming on OVOPlay from $14.95/30days.

Woolworths Mobile

Keeping things extra-simple, Woolworths mobile plans come down to four choices. There’s also a cheap $10 prepaid option, but with barely any data and calls it’s best ignored. You’ve got the option of 30-day recharges of $20, $30, $40, and $50, all of which give you unlimited calls and texts within Australia. Woolworths now offers phone and 12-month plans as well, delivering the same base inclusions and prices as the prepaid ones. With phone plans, total monthly costs would depend on the handset selected.

In terms of data limits, you’re not going to be quite matching what OVO offers at similar prices. However, Woolworths plans offer data rollover, so any unused data at the end of the month automatically gets added to next month’s limit, up to a cap of 100GB. The $20 plan comes with 3GB data, the $30 plan ups that to 10GB, the $40 has 22GB, while the $50 plan delivers 35GB. And best of all, you get up to 28GB bonus data for first 2 recharges when you buy a prepaid kit and up to 25GB monthly bonus data when you sign up to phone and 12-month plans.

And that’s not all. If you have a Woolworths Rewards card (free to sign up for if you don’t) then you get exciting benefits and discounts on all recharges, taking the plan prices down and putting the latter plan in tight competition with OVO’s offerings. Plus there’s also 10GB bonus every 3 months/recharges included on all plans.

Woolworths Mobile operates on the Telstra network, too – one of the few third-party providers to do so. While they won’t have access to the sort of blistering data speeds that native Telstra customers get, the vast network coverage and reliability is going to be a big drawcard.

Worthwhile Family Mobile Plans

Get everyone connected with Woolworths’ Happy Family Mobile Plans. Enjoy unlimited calls & texts, large data + bonuses with plans from $20/mth.

The verdict

There’s so much great value here it’s a decision that’ll come down to very specific things, depending on what you want and need. OVO’s got the edge easily on their higher plans when it comes to data allowance, and there’s free sports streaming in there to sweeten the deal. Woolworths, meanwhile, gives you access to the Telstra network at a price that’s very tempting when combined with the call inclusions. Don’t forget to get a Rewards card to get the best monthly price. There’s value aplenty here, so you win either way!

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