Demographics


What does Demographic mean?

Incredibly important to advertisers, demographics are categories of television network viewers, filtered by one or more of a wide range of things – age, sex, education, job and more. In addition to individuals such as the Main Grocery Buyer, an entire household can be part of a demographic, too – such as “households with three or more people”. Advertisers wanting to reach specific markets will pay close attention to the viewing numbers of demographic groups they’re targeting.

What does Demographic mean?

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